When working with Google Adwords, sometimes Search is just not enough. Then, it’s time to turn to Google Display Advertising or the Google Display Network…

Now before we can answer that question, we need to make sure that everybody understands what is a click-through rate. The click-through rate is the number of…

Today is going to be the first episode of  what we are calling “Account Adjustments“. There are a lot of times when people have their…

I get this question a lot; “What should a good PPC campaign look like?” To be fair, a good campaign is going to look different…

One of the biggest problems that I run into when I’m working with a new client is: “They don’t have an idea of what they…

A lot of people wonder “How many ads should be in a Google Adwords ad group?” Like most Pay Per Click (PPC) operators, this is…

OK… answering a question about how many keywords you should I have per ad group is a fairly easy answer, but please understand, this is…