The question of the day is:
“What is a good CTR (click-through rate) for Google AdWords?”
Transcription From The Video Above:
Now before we can answer that question, we need to make sure that everybody understands what is a click-through rate.
The click-through rate is the number of times an ad is clicked versus the number of times it is shown.
You can see that this ad was shown 14,000 times. It was clicked 144 times, for a click-through rate of 1.02%. Now that may seem low, but when they say that it was an impression, that means it’s on the page. That doesn’t necessarily mean that somebody has seen it.
If we take a look at a Google search here, let’s just do one for plumbers, this is an impression for these ads. Now this is also an impression for these three ads at the bottom. But as we know, the further down the page you go, the less frequently it’s seen. Just because it’s down here doesn’t necessarily mean that there are going to be eyeballs on it. What we’re looking at is how often it’s shown versus how often it’s clicked.
Now that I know what a click-through rate is, what is the click-through rate that I want to see?
Search Engine Journal published this earlier this year, March 30 of 2016: “The Highest (and Lowest) Average CTRs in Google AdWords by Industry.” If you take a look, the average click-through rate in AdWords across all industries is 1.91% on the search network.
That means for every 100 times one of these ads is shown, it is clicked an average of 1.91%. Now that is an average across all industries. It’s higher for some and lower for others.
What is the minimum CTR that you want to see?
With a brand new campaign that we start working with we want to see a minimum of a 1% click through rate. If it’s not, we did not do a good job of crafting our ads, or we have too many keywords in the campaign. We typically want to see a minimum of 1%. But as you can see, as we start making changes over time, you can see this click-through rate starting to go up and up and up.
Now after a campaign has been running for a long period of time it is not unusual to see click-through rates in the 6 or 7% range. Once again, a minimum that we start with is a 1%.
Hopefully that answers your question of what is a good click-through rate for Google AdWords.
If you have anything to offer (or any differing opinion) please let us know in the comments below. REALLY!