When working with Google Adwords, sometimes Search is just not enough. Then, it’s time to turn to Google Display Advertising or the Google Display Network (GDN) for some help.
While the GDN used to not be very helpful AT ALL, in more recent times, it’s become increasingly more effective as the targeting parameters have gotten so much better. With that said, here’s the top 12 Google Adwords display ad sizes (as of February 2017).
You can also download all of these ad templates (in .jpeg format) all in one zip file by Clicking Here. It’s a zip file with all 12 display ad templates (blank) as well as a printout for your desk will all of the display ad sizes.
Top Google Adwords Display Ad Sizes
- 200 x 200 – Small Square
- 250 x 250 – Square
- 300 x 250 – Medium Rectangle*
- 336 x 280 – Large Rectangle*
- 120 x 600 – Skyscraper
- 160 x 600 – Wide Skyscraper
- 468 x 60 – Banner
- 320 x 50 – Mobile Leaderboard
- 320 x 100 – Large Mobile Banner*
- 300 x 600 – Half Page*
- 728 x 90 – Leaderboard*
- 970 x 90 – Large Leaderboard
* These are the best performing display ads according to Google
** All dimensions are in pixels
*** Make sure that ads uploaded to Google are no bigger than 150kb in size (otherwise they won’t accept them)
**** Images should be a .jpeg, .gif, .png, or .swf format.
You can also download a free Google Adwords Display Ad Sizes Template file for free by clicking the button below. It’s a zip file with all 12 display ad templates (blank) as well as a printout for your desk will all of the display ad sizes.
(NOTE: Want to Learn to Set Up & Manage Google Adwords? You can do that HERE.)