Narrow Down Your PPC Targeting

Today is video #2 of our PPC Ads Best Practices Video Series, and it’s called, Narrow Down Your PPC Targeting. Now what does that mean? One of the things that we see when we go into accounts is people have their location targeting set up to be way too broad. Now this happens a lot…

Read More…

Never Point PPC Ads Here

Mike Mancini with PPC Video Training.com. Today we’re starting a new video series called “PPC Ads Best Practices.” The first video is about, never ever point your PPC ads here. So where is here? Well, let’s take a look at an example. This is an image of the home page of a pest control company….

Read More…

PPC vs Facebook Ads

Mike Mancini with PPC Video Training.com. A lot of people ask me; “What’s the difference between PPC (or Pay Per Click) and Facebook advertising?” One thing you need to understand is PPC (or Pay Per Click), a lot of people are referring to Google Adwords or advertising on Google. For example, when you type in…

Read More…

Google Search or Display

Today we’re discussing what to use, the Google Search or Display network. There are pros and cons to each… Let’s cover what they are. Hi, Mike Mancini with PPC Video Training.com. Thanks for joining us today. The topic we’re going to be talking about today is Search vs. Display. Now, what is that? What is…

Read More…

Add Your Contact Information To Your Website

When it comes to your contact information, one thing you need to make sure is that you put it ALL out there, online, for everyone to see. I see WAY too many businesses (especially small businesses that are run out of their homes), where they do not have the contact information posted that they need…

Read More…

One Thing To Ensure is Happening in Your PPC Campaign

This is the number one thing you need to ensure that is happening in your Pay Per Click campaigns. One thing a lot of people do not realize is, when they turn their campaigns on, just because everything seems to be up and running smoothly doesn’t mean that it’s not going to change. Over time…

Read More…

Timing is Everything

Hi, Mike Mancini with PPCVideoTraining.com. Today’s little tip is going to be about timing and how timing is everything with your PPC ads. Now, to give you an example of what I’m talking about is when you’re running your campaigns, you want to make sure they’re running at the right time of day when people…

Read More…

What Should I Test In My PPC Ad?

In this episode, we are going to be talking about what should I test in my PPC ads? One of the biggest mistakes we see people make is they’re trying to test too many different things in each particular ad. What you need to be doing is just testing ONE thing per ad. For instance,…

Read More…

Check Your Campaign Settings

Today, we are going to talk about what happens when you turn a pay per click campaign on and it’s not working correctly? What happens when you’re not getting clicks? Or your impressions are through the roof and nothing is happening with your campaign? What happens when your click through rate (CTR) is lower than…

Read More…

How To Add Negative Keywords To Google Adwords

Today, we’re talking about Google AdWords and how to add negative keywords to your campaign. Now some people ask, “Well, what are negative keywords?” Negative keywords are the keywords that we don’t want our ads to show up for when someone does a search. If somebody was looking for a plumber, they might go to…

Read More…

How Many PPC Ads Per Ad Group

When we’re setting up MOST PPC campaigns, we’re usually starting out with 2 ads in each ad group. Yep. We’re not spending days writing multiple ads (3 or 4) for each ad group. We’re literally only putting in 2 ads per group. Now, as I stated, this is for MOST PPC campaigns. However, there are…

Read More…

PPC vs Traditional Online Marketing

Google Adwords Pay Per Click (PPC) Advertising sometimes gets a bad rap! It’s too expensive. It’s not for small businesses. It’s too technical. It doesn’t work with my type of business. I don’t have a good enough website. Etc, etc, etc. And I get it. There’s a lot of reasons to NOT like Adwords PPC….

Read More…