Mike Mancini with PPC Video Training.com.
A lot of people ask me; “What’s the difference between PPC (or Pay Per Click) and Facebook advertising?”
One thing you need to understand is PPC (or Pay Per Click), a lot of people are referring to Google Adwords or advertising on Google. For example, when you type in the keyword “plumber” on Google, there are ads that come up at the top of the page.
Those ads are essentially free to be at the top of that page, until someone clicks on them. A click. And you’re paying for that click as an advertiser.
So What’s The Difference?
So when people ask me; “What is the difference between PPC and Facebook advertising?”, there is a bit of confusion.
What a lot of people don’t understand is that when your advertising on Facebook, you’re essentially dong PPC advertising that just happens to be on Facebook’s platform.
So instead of paying to have your ads on Google and paying every time someone clicks your ad, you’re paying to have your ads on Facebook and every time someone clicks those, you will be charged.
Of course, there are other ways to do it on both platforms where you can pay per 1000 impressions (every 1000 times your ad is shown on the screen you get charged). Most of the time, that 1000 impressions or display advertising is for a branding campaign. So it really depends on your goals.
For the most part, when you’re advertising with pay per click, you’re just talking about different platforms. You can be talking about pay per click on Google, Bing, or Facebook. Essentially, they are one in the same, you’re just talking about different platforms.
I’m Mike Mancini with PPC Video Training.com, hope that helps… we’ll see you next time.