Thanks for signing up for our “How To Set Up Your Adwords Account In 10 Minutes Or Less”. As with all of our training, let’s get right to it! The full transcription is below the video.


Hi, Mike Mancini here with PPCVideoTraining.com. Thanks so much for viewing our video on how to set up a Google AdWords account in under 10 minutes. On these videos it’s designed for anybody to really do it whether you have technical experience or not, but we go through it very, very quickly.

I know you’ve got businesses to run, you’ve got lives to live, you’ve got kids. There are a number of different things that come into our lives that don’t give us a lot of extra time. This is not one of those things. There is not a lot of fluff in this video. It gets right to the point.

With that said, the best way to go through this is as you see a step, pause the video, open up another window, take the step that we just spoke about, come back, resume the video, and go back and forth like that. That will end up getting you through this video as quick as possible.

Another thing. As we set up this AdWords account, there are so many different settings that you can do on AdWords. This is to get you a basic account set up. No, we’re not talking about an Adwords Express account, and we’ll get into that in a second. We’re talking about an actual advanced AdWords account with the basic settings and things like that. This is to help get you started. Without further ado, let’s get rolling.

To set up a Google AdWords account you first need to have an actual Google account, and yes, a Gmail account is a Google account. If you don’t have one, just go to Google.com. This is only going to take a second. You see this information? I’m going to go ahead and fill it out quickly, so I’m going to pause the video while I do that. Once you get down here, go ahead and click on next step, agree to the privacy and terms. You have to scroll down to the bottom of it. Welcome. We’re all set up. Click on continue.

Once you’ve set that up, what you’re going to need to do is you’re going to want to go to adwords.google.com. It’ll ask you to login again. You can just skip this if you’d like. Welcome to Google AdWords. This is the first screen that you’re going to see. What is your website? We’re going to use our website, ppcvideotraining.com, here, and here we go. Here is where Google is going to suggest that you start out with Google AdWords Express. We do not want AdWords Express. There are not enough settings on it.

AdWords Express is designed to get you into the AdWords program. The problem is that we cannot target enough with it. It’s not meant for people to scale their businesses with. It’s just for something for you to get started with. I highly suggest going and clicking this link, switch to AdWords. Decide how much you want to spend. Set your daily budget. Let’s just say we’re going to spend $300 a month. Obviously I’m just using that as a number, which would be $10 a day.

Locations. I just want to target my local area. Let’s say I have a local service business. I don’t service all countries and territories or even just the United States or even the entire state. Let’s say I service Minneapolis, Minnesota. I can just type in Minneapolis. I go here, I click on add. If you want some more advanced options you can go to advanced search, and you can see the map here and you can click on different areas on the map.

By going radius targeting you can drop a pin right here and go out five miles. In fact, let’s do that. Minneapolis, I want to go out five miles. Search. Once you get that you can click on add. When you’re done, click done and save. Networks. Search network, display network. We want to do the search network. Display network are graphic ads. The search network is only when people are doing searches on Google and its partner sites. It’s very targeted.

Next we’re going to select our keywords. It auto-populates keywords in here that were taken off of our website, so it knows what our website is about and it assumes that that’s what we’re going to be advertising, so quickly go through some of these ads and see if that’s exactly what you’re advertising for. Now, I have a pay per click video training business, so AdWords might be a little bit broad. Probably not going to do that one.

Affiliate marketing, no. Google ads, no. Online marketing, a little bit too broad. Google AdWords, no. PPC, that’s right up our alley. That might still be a little broad, but for sake of time we’re going to fly through this. Online advertising, yes. Cost per click, no. You get the point. AdWords support, what is PPC, no. Then I’ll add a few more in here. PPC training. Pay per click training. PPC videos. Pay per click videos.

Now, I’m not going to put a ton in here and I don’t want you to go crazy with this. I want you to come up with the top 10 keywords that you’ve got. If you’re under 500 bucks I don’t want you to come up with any more than 10 right now. PPC is a little bit too broad. I normally wouldn’t have this in here. In fact, I’m going to take it out. You want search terms that people are actually looking for you. If you’re a plumber, you don’t want to take every keyword that has to do about plumbing. You want plumbers near me, plumbers location where you’re at, like plumbers Minneapolis. Things like that. You want them as targeted as you can get them.

Click on save, bid. AdWords automatically sets your bids to help you get as many clicks possible. I’ll set my bids manually. I don’t want to pay more than … I only have a $10 a day budget. I want to be realistic and say I don’t want to spend any more than about $3 a day a click. Now it’s going to give you the opportunity to write your ad. Landing page. This is where you’re sending the people. The number one mistake I see when people set up accounts is they always send people to the front page of their website.

Look at it this way. If I’m selling blue trucks I don’t want to send people to the front page of my website where I’ve got red cars and black trucks and maroon motorcycles. I want to send somebody to exactly what they’re looking for. If they’re looking for blue trucks and they type that in and they click on my ad, they’re going to a page on my website about blue trucks. You take them exactly to where they’re looking for.

The headline. What we’re going to do is we want to include some of our keywords in our headline, so we’re going to say PPC training videos, and the headline two, trained in pay per click. We have up to 30 characters to work with on each headline, but you can see I’ve actually managed to get the keywords in there twice, PPC and pay per click.

Description. Video training to learn pay per click marketing, beginner to advanced. It’s got keywords in here. It’s got pay per click. It includes a keyword. Capitalize the first letter of every word. Include specific prices or promotions. We don’t have any of those right now. Use a clear call to action. Start now. Click on save. We have our first ad. Save and continue.

Now we just have to enter our billing information. I’m in the United States. I’m Central Time. I’m going to enter all my information in here quickly. Obviously I’m going to blur that out, but bear with me a moment. All right, all the information is in here. Click that you agree to AdWords terms and conditions. Click finish.

All right, you’ve got your AdWords account set up. Go to your account, and that’s it. Your AdWords account is active right now. Once these ads are approved, it’ll take a few hours, it will be up and running. What you need to do to pause it is click on the little green dot and click on pause. Okay, everything is paused. Let’s take a look at our timer. Perfect. Okay.

When somebody goes to your website, and let’s say we’ve sent these people from our campaign to our website, and this is just one of the products that we have, but this is a free product, but let’s say we’re charging for this or let’s say we’re just sending people here to our e-mail list. Wherever you’re sending people, you need to make sure that they have a way to get in touch with you. I can’t tell you how many times I’ve looked at people’s campaigns and it sends them to a page but something is broken on that page where they can’t purchase or they can’t do what they’re supposed to do.

If I have a service business, I will have my phone number here. I will also have a form for people to fill out, and to be able to track this stuff to make sure we know if this is working or not, you can go up here to tools and click on conversions, add a conversion at our website, pick a name. We’re just going to say plumbing because that’s maybe the campaign that we’re doing. How much is each conversion? It doesn’t really matter. You can say each time it happens. It’s worth a dollar or 20 or maybe it’s $100 to your business. You don’t have to assign a value. That’s fine. Done. Every conversion, yes. I usually choose a 90 day window. Sometimes it takes people a little bit longer to make up their mind. Just leave everything else the same. Category. Is it a sale, a sign-up, a lead? What is it? Let’s just say it’s a lead. Done. Include a conversion. Just keep that, and keep the last click model. Save and continue.

This code needs to go on the thank you page for this, so if somebody comes here and they fill this out and they click on get the text ad generator they’re going to go to a thank you page. That is where this code needs to be placed. That way it will count that as a conversion. A quick way to do that is if you have your conversion code, let’s say people are going, and once again, they’re getting this product.

Once they fill this in and they click this button they go to a thank you page. This is our thank you page where they can find the product that they just signed up for or that they just purchased. This happens to be a WordPress website. When I’m editing my page, here’s the text itself, but on a WordPress site you can just go over here to text, go down to the bottom, and you can paste that conversion code right in here and then update. On other website platforms there’s usually a place where you can paste that code.

That’s how you start a Google AdWords account and get it up and running in just under 10 minutes. If we look at the clock, yup, we just beat it, so we’ve shown you how to do it in 10 minutes. If you continue watching I’ve got a few other tips and tricks that I think would be very important for you when you’re setting your account up.

A couple of other tips here that I didn’t necessarily have time to get into. Go to your ads, put another ad in here. Just click on plus ad, and put two ads in here and change them up. Whether you just change the headline or just the description, make sure that you’re always running two ads at the same time, and the reason that we do this is you want to always test. You will find that one ad will always outperform the other when given enough time. I usually look right here at the clicks. Once I get 200 clicks, then I know that I’ve got enough information and I will get rid of the losing ad and I will put another one in there.

Don’t have two completely different ads. Keep the same ad and just change the headline or just the description, but you always want to run two ads at a time. As far as your keywords go, this is where people get hung up a lot of the time, too. If I’ve got an account that’s spending $300 a month, I don’t want to have 1000 keywords in my account. Yes, there are different ways that people are going to look for you and your business, but if you only have $300 you’re spreading it quite thin if you’ve got 1000 keywords. Let’s just say if you got a $100 a month budget, you don’t want any more than maybe five keywords. The lower the budget, the more targeted you need to be. If you’re a plumber, you don’t necessarily want to go after the keyword plumber. You might want to go plumber in my town, plumber and then your zip code. You might want to start out small.

Always start with what you can afford to lose. I cannot stress that enough. A lot of people get in this game and they start way too big, way too broad, and then all of a sudden they don’t get any clicks, they don’t get any conversions, they can throw a lot of money down the drain. You need to make sure you have a budget that you can lose comfortably, and of course, we don’t want to do that. However, to get started, if you’re using your own money and you’re not hiring this stuff out, you need to make sure that you’ve got a budget that you can lose. Don’t bet the farm when you’re learning how to do something like this.

Let’s say if we had a $300 budget, some industries you might be paying $4, $5 a click, and while that does sound like a lot, if it’s very targeted it can be really, really effective. Obviously this video is now long over 10 minutes. I can go on all day. In fact, that’s what we do. We train people how to do this stuff, but with that said we also wanted to make sure you had the right start. Take your time. Do not spend more money than you have to lose. Of course we don’t want you to lose it. We’re trying to set you up on a path to success, but take your time.

That’s all we have today for setting up your Google AdWords account. I’m Mike Mancini. Thanks so much for watching. You can also check out a lot of our other videos and tools at PPCVideoTraining.com. If you liked the video, please just take just a moment and share it with somebody else with Facebook, Twitter, Google, LinkedIn, whatever you’d like. Thanks so much. Hope to see you again soon.